Jean-Philippe DANGLADE

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Strategy-Sustainability-Entrepreneurship Download CV

Jean-Philippe Danglade is full-time professor of marketing at Kedge Business School. He learned a Master in Political Sciences (Sciences Po Aix-en-Provence), a Specialized Master in Sports Management (Kedge Business School) and a Phd in marketing from University Paul Cézanne (Aix-en-Provence, France). He created and managed Kedge Msc Marketing program before he became Head of Marketing Department in 2015 and Director of Sport and Event Msc program. Before his academic career, Jean-Philippe worked for several sports companies as Dunlop Sports or Décathlon. During his Phd he also conducted consultancy activities for sports organizations as Olympique de Marseille or Open 13. His research interests include branding strategies, celebrity endorsement and entertainment marketing. His research has appeared in such publications as the Revue Française du Marketing or Revue Sciences de Gestion and he published Marketing des célébrités (2013, Dunod ed., Paris) and Marketing du Sport et Evénementiel Sportif (2014, Dunod ed., Paris).

Recent publications

Publication	Year of publication	Type of publication
DANGLADE, J.-P., "Le placement de produit dans Stranger Things, stratégie marketing classique ou instrument narratif?" in Management en séries, Saison 1., éditions EMS Management et Société Ed., Editions EMS, vol. vol 1, chap. 12, pp. 197, 2025	2025	Book chapter
DANGLADE, J.-P., J. VOLPERT - "Vinted quand l'occasion fait le larron" - 2025, CCMP, Paris, France	2025	Case Study
DANGLADE, J.-P. - "L'Open 13, un événement sportif international fortement ancré en local" - 2024, CCMP, Paris, France	2024	Case Study
DANGLADE, J.-P. - "Service gagnant pour Work and Padel à la conquête du marché du padel" - 2024, CCMP, Paris, France	2024	Case Study
DANGLADE, J.-P., L. CANNING - "Morphée, a unique marketing strategy to deliver success in the wellness market" - 2024, CCMP, Paris, France	2024	Case Study
VOLPERT, J., J.-P. DANGLADE - "Comment Netflix entend renforcer sa position sur le marché ultra concurrentiel du streaming ?" - 2024, CCMP, Paris	2024	Case Study
DANGLADE, J.-P. - "Morphée, une stratégie marketing originale afin de conquérir le marché du bien-être" - 2023, CCMP, Paris, France	2023	Case Study
DANGLADE, J.-P., Valorisez votre marque employeur!, De Boeck Superieur, LOUVAIN LA NEUVE, France, 2020	2020	Book
MALTESE, L., F.PONS, J.-P.DANGLADE, O.KERAMIDAS, "L’écosystème des spectacles sportifs : de la recherche aux pratiques managériales … et inversement", Recherches en Sciences de Gestion - Management Sciences - Ciencias de Gestión, 2016, no. 115, pp. 75-96	2016	Journal article

Teaching domains

Marketing

Management

Strategy

Research domains

Sports & Events Management

Brands & Branding

Creative Industries

Human Resource Management

Kedge Insights

Others authors	Category	Expertise
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None	Expert’s view	Marketing & new consumption
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None	Expert’s view	Marketing & new consumption
None	Published in The Conversation	Marketing & new consumption
None	Expert’s view	Marketing & new consumption
None	Published in The Conversation	Marketing & new consumption