Murielle ALDAY

Management-OB-HR-Leadership Download CV

Murielle Alday is an Entrepreneurship and Strategy professor. She coordinates the Entrepreneurship Track in Master 2. She has graduated from Kedge Business School and she has a Business Coach diploma. She is also starting a Thesis on Entrepreneurship. After 4 years as a Director of Communications in an IT services company in Paris, she managed a management program for a Company in the Reunion Island. With missions of strategic direction, change management and internal mobility, she initiated intrapreneurship projects and innovation competitions. In 2014, she started a position in helping  and supporting young entrepreneurs and young companies through consulting advices in Bordeaux. She has been teaching at Kedge since 2015

    Recent publications
    Publication Year of publication Type of publication
    ALDAY, M., F. PREVOT - "Aroma-Zone. Compétences clés du nouveau visage de la cosmétique naturelle" - 2025, CCMP, Paris 2025 Case Study
    ALDAY, M., F. PREVOT - "Aroma-Zone. Core competences shaping the new face of natural cosmetics" - 2025, CCMP, Paris 2025 Case Study
    Teaching domains

    Strategy

    Marketing

    Research domains

    Entrepreneurship