Nathalie LEMAITRE

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Nathalie Lemaitre is a tenured professor of marketing at 海角社区 Business School. She holds a PhD in marketing from the IAE of Aix-en-Provence (CERGAM, Aix-Marseille University) and has taught for 15 years at the IUT of Marseille, as well as at various higher education institutions (IAE of Toulon, ESG Aix, IUT of Corsica, IUT of Cannes, FEG). Her eight years of professional experience for a nationally renowned web agency allowed her to serve as Marketing Manager and Lead Trainer within their certified B2B training academy. She teaches fundamental and digital marketing. She was a visiting researcher at Queensland University (Australia), and her research focuses on consumer behavior and internet user behavior.

    Recent publications
    Publication Year of publication Type of publication
    MAYEUR, D., N. LEMAITRE, N. BUTTAFOGHI - "Fischer-Bargoin Benchmark du trafic search marketing avec SemRush et mesure du trafic de marque via la Google Search Console" - 2025, CCMP, Paris 2025 Case Study
    MAYEUR, D., N. LEMAITRE, N. BUTTAFOGHI - "Fischer-Bargoin Benchmarking Search Marketing Traffic with Semrush and Measuring Brand Traffic via Google Search Console" - 2025, CCMP, Paris 2025 Case Study
    LEMAITRE, N., D. MAYEUR - "Orange et la cible des 18-26 ans : Comment le leader de la téléphonie repense sa stratégie digitale pour séduire les jeunes ?" - 2025, CCMP, Paris 2025 Case Study
    LEMAITRE, N., D. MAYEUR - "Orange and the 18- 26 age group : How is the telephony leader rethinking its digital strategy to attract young people?" - 2025, CCMP, Paris 2025 Case Study
    LEMAITRE, N., D. MAYEUR - "Sosh Le low coster d'Orange à la conquête de la cible diaspora" - 2025, CCMP, Paris 2025 Case Study
    LEMAITRE, N., D. MAYEUR - "Sosh Orange's low-cost brand sets its sights on the Diaspora segment" - 2025, CCMP, Paris 2025 Case Study
    Teaching domains

    Marketing

    Research domains

    Marketing