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Neva Bojovic is an Associate Professor at Kedge Business School (Bordeaux campus), with a PhD from Grenoble École de Management and Université Savoie Mont Blanc (IREGE lab). Her research lies at the intersection of strategy, technology, and social change, with an emphasis on how actors strategically manage uncertainty and meaning-making. She investigates how novel and enabling technologies are framed, how legitimacy is negotiated in contested domains, and how organizational and field identities evolve through experimentation. Her more recent work explores stigma entrepreneurship, disability, and social innovation, bringing to light how embodied difference and social recognition intersect with entrepreneurial strategy. As a member of Kedge’s Centre of Excellence for Sustainability, she investigates sustainable business models, circular innovation ecosystems, and processes of social transformation. She is committed to research that bridges management theory and pressing social challenges. Her empirical work is published in top-level journals such as Research Policy, Journal of Business Venturing, Journal of Business Ethics, Social Science & Medicine, etc. Before academia, Neva accumulated management experience in the media industry, an experience that continues to inform her research and teaching. Her teaching spans Corporate Strategy, Strategy in the Digital Age, Social Entrepreneurship, and Sustainable Business Models.