Publications
2019
| Publications | Kedge Authors | Type of publications |
|---|---|---|
| BENSEMMANE, S., A. BRIAN脟ON, M. OHANA, L. BOMPAR, "Le bien-锚tre au travail comme d茅terminant de l'orientation client : test d'un mod猫le exploratoire", Recherches en Sciences de Gestion - Management Sciences - Ciencias de Gesti贸n, 2019, no. 134, pp. 135-159 | BOMPAR Laurent OHANA Marc |
Journal article |
| ZHANG, C., S. HONG, M. OHANA, "Measuring guanxi in Sino-Franco buyer and supplier relationships", Global Business and Organizational Excellence, 2019, vol. 38, no. 4, pp. 46-53 | ZHANG Chi OHANA Marc |
Journal article |
| LUNARDO, R., F. DURRIEU, "A Risk Avoidance Versus Typicality Account of Front Label Fluency Effects on Consumer鈥檚 Willingness to Pay: A Structured Abstract" in Management And Marketing Of Wine Tourism Businesses: Theory, Practice And Cases., Sigala, M & Robinson, R N.S Eds, Palgrave Macmillan, 2019 | LUNARDO Renaud DURRIEU Fran莽ois |
Book chapter |
| HOLMQVIST, J., Y. VAN VAERENBERGH, R. LUNARDO, M. DAHL脡N, "The Language Backfire Effect: How Frontline Employees Decrease Customer Satisfaction through Language Use", Journal of Retailing, 2019, vol. 95, no. 2, pp. 115-129 | LUNARDO Renaud HOLMQVIST Jonas |
Journal article |
| CHAOUALI, W., I. BEN YAHIA, R. LUNARDO, A. TRIKI, "Reconsidering the 鈥渨hat is beautiful is good鈥� effect: When and how design aesthetics affect intentions towards mobile banking applications", International Journal of Bank Marketing, 2019, vol. 37, no. 7, pp. 1525-1547 | LUNARDO Renaud |
Journal article |
| LUNARDO, R., E.MOUANGUE, "Getting over discomfort in luxury brand stores: How pop-up stores affect", Journal of Retailing and Consumer Services, 2019, vol. 49, no. July, pp. 77-85 | LUNARDO Renaud |
Journal article |
| LUNARDO, R., B. RICKARD, "How do consumers respond to fun wine labels?", British Food Journal, 2019, vol. 122, no. 8, pp. 2603-2619 | LUNARDO Renaud |
Journal article |
| LUNARDO, R., L.BOMPAR - "Rip Curl : Du positionnement des produits au ciblage des clients, un retour 脿 l鈥檃uthenticit茅" - 2019, CCMP, France | LUNARDO Renaud BOMPAR Laurent |
Case Study |
| LUNARDO, R., L.BOMPAR - "Rip Curl: How Product versus Target Diversification Helps an Authenic (Re)Positioning and Commercial Performance" - 2019, CCMP | LUNARDO Renaud BOMPAR Laurent |
Case Study |
| BARKEMEYER, R., F. SALIGNAC, P. ARGADE, "CSP and governance in emerging and developing country firms: Of mirrors and substitutes", Business and Politics, 2019, vol. 21, no. 4, pp. 540-568 | BARKEMEYER Ralf |
Journal article |
| GOMBAULT, A., A. DECAMPS, C. GRELLIER, "Tourisme du surf : du nirvana au d茅veloppement durable" in La D茅ferlante Surf, Catalogue d鈥檈xposition., Ed., Mus茅e d'Aquitaine, pp. 269-272, 2019 | GOMBAULT Anne |
Book chapter |
| GOMBAULT, A., A. DECAMPS, C. GRELLIER, "Le surf, produit culturel et industrie cr茅ative" in La D茅ferlante Surf, Catalogue d鈥檈xposition., Ed., Mus茅e d'Aquitaine, pp. 273-277, 2019 | GOMBAULT Anne |
Book chapter |