Publications
2025
| Publications | Kedge Authors | Type of publications |
|---|---|---|
| PAVONE, G., K. DESVEAUD, "Gendered AI in fully autonomous vehicles: the role of social presence and competence in building trust", Journal of Consumer Marketing, 2025, vol. 42, no. 2, pp. 240-254 | PAVONE Giulia DESVEAUD Kathleen |
Journal article |
| RATSIMANDRESY, A., J. MIEMCZYK, "Made of oysters, hemp and shuttlecocks: a study of cross-industrial collaboration for the circular economy", International Journal of Operations and Production Management, 2025, vol. 45, no. 9, pp. 1650鈥�1685 | RATSIMANDRESY Anne |
Journal article |
| PONSIGNON, F., J. HOLMQVIST, "A Framework for Designing Visitor Experiences in Branded Tourist Attractions: Insights from a Luxury Cognac Brand", Journal of Vacation Marketing, 2025, vol. 31, no. 1, pp. 240-253 | PONSIGNON Fr茅d茅ric HOLMQVIST Jonas |
Journal article |
| HOLMQVIST, J., F. PONSIGNON, "Liminality in customer experiences: The uncertain outcome of employing liminal spaces for customer escapism", Journal of Business Research, 2025, vol. 186, pp. 115003 | PONSIGNON Fr茅d茅ric HOLMQVIST Jonas |
Journal article |
| HOLMQVIST, J., C. BERGER, A. DE KEYSER, K. VERLEYE, "Luxury in the Circular Economy: An Engagement Journey Perspective", Journal of Consumer Behaviour, 2025, vol. 24, no. 3, pp. 1486-1497 | HOLMQVIST Jonas |
Journal article |
| BRESSOLLES, G. - "Mise en place d'un plan de communication digitale afin de d茅velopper la marque employeur FERRERO aupr猫s des 茅tudiants et des jeunes dipl么m茅s" - 2025, CCMP, Paris | BRESSOLLES Gr茅gory |
Case Study |
| BRESSOLLES, G. - "Enhancing Ferrero鈥檚 Employer Brand Among Students and Young Graduates Through a Digital Communications Plan" - 2025, CCMP, Paris | BRESSOLLES Gr茅gory |
Case Study |
| DUTRIEUX, C., C. GRENIER, "La transformation d鈥檜ne organisation aux fronti猫res des Mondes : l鈥檃nimation de la dynamique d鈥檃bsorption par un 芦 courtier de Mondes 禄" in Mutations et transformation des formations en travail social., Mazereau P. & Tardif-Bourgoin Ed., Champ Social Editions, pp. 133-160, 2025 | GRENIER Corinne |
Book chapter |
| GRENIER, C., "Les habitats partag茅s Simon de Cyr猫ne" in Une soci茅t茅 plus inclusive pour les personnes d茅pendantes ou handicap茅es nouveaux paradigmes., Grenier, C., Franklin-Johnson, E., Cajaiba-Santana, G. Eds, ISTE Editions, pp. 147-162, 2025 | GRENIER Corinne |
Book chapter |
| GRENIER, C., C. DUTRIEUX, "Le compromis dans un groupe-projet pluraliste : les activit茅s du courtier de Mondes dans l鈥櫭﹍aboration de convention de compromis", Gestion et Management Public, 2025, vol. 13, no. 3, pp. 97-114 | GRENIER Corinne |
Journal article |
| OC, Y., H. HASSEN, "Comparing The Effectiveness Of Multiple-Answer And Single-Answer Multiple-Choice Questions In Assessing Student Learning", Marketing Education Review, 2025, vol. 35, no. 1, pp. 44-57 | HASSEN Hela |
Journal article |
| MOOSMAYER, D., M. ROCCHI, I. FERRERO, "Virtue as Competence: A Conceptual Integration of Competence Thinking with MacIntyrean Virtue Ethics", British Journal of Management, 2025, vol. 36, pp. 949鈥�963 | MOOSMAYER Dirk |
Journal article |
| MAYEUR, D., N. LEMAITRE, N. BUTTAFOGHI - "Fischer-Bargoin Benchmark du trafic search marketing avec SemRush et mesure du trafic de marque via la Google Search Console" - 2025, CCMP, Paris | BUTTAFOGHI Nicolas MAYEUR Didier LEMAITRE Nathalie |
Case Study |
| MAYEUR, D., N. LEMAITRE, N. BUTTAFOGHI - "Fischer-Bargoin Benchmarking Search Marketing Traffic with Semrush and Measuring Brand Traffic via Google Search Console" - 2025, CCMP, Paris | BUTTAFOGHI Nicolas MAYEUR Didier LEMAITRE Nathalie |
Case Study |
| LEMAITRE, N., D. MAYEUR - "Orange et la cible des 18-26 ans : Comment le leader de la t茅l茅phonie repense sa strat茅gie digitale pour s茅duire les jeunes ?" - 2025, CCMP, Paris | MAYEUR Didier LEMAITRE Nathalie |
Case Study |
| LEMAITRE, N., D. MAYEUR - "Orange and the 18- 26 age group : How is the telephony leader rethinking its digital strategy to attract young people?" - 2025, CCMP, Paris | MAYEUR Didier LEMAITRE Nathalie |
Case Study |
| LEMAITRE, N., D. MAYEUR - "Sosh Le low coster d'Orange 脿 la conqu锚te de la cible diaspora" - 2025, CCMP, Paris | MAYEUR Didier LEMAITRE Nathalie |
Case Study |
| LEMAITRE, N., D. MAYEUR - "Sosh Orange's low-cost brand sets its sights on the Diaspora segment" - 2025, CCMP, Paris | MAYEUR Didier LEMAITRE Nathalie |
Case Study |
| BOUOUD, I., N. YANES, T. WHITE, S. JASIMUDDIN, "Serious Games on Human Behavior: Impact on Learning Styles, Engagement, and Motivation", Journal of Global Information Management, 2025, vol. 33, no. 1, pp. 1-21 | WHITE Tim BOUOUD Ikram JASIMUDDIN Sajjad |
Journal article |
| ANGLES, V., S. JASIMUDDIN, "How controls through a local subsidiary reinforces trust in foreign suppliers", Supply Chain Forum: An International Journal, 2025, pp. 1-16 | ANGLES Val茅rie JASIMUDDIN Sajjad |
Journal article |
| XIA, H., H., Z. SUN, Z., J. Z. ZHANG, J. Z., Y. WANG, Y., M. M. KAMAL, M. M., S. JASIMUDDIN, N. ISLAM, N. , "Emergency medical supplies scheduling during public health emergencies: algorithm design based on AI techniques.", International Journal of Production Research, 2025, vol. 63, no. 2, pp. 628-650 | JASIMUDDIN Sajjad |
Journal article |
| AHMED, K. Z. B., S. M. AL SHAM, S. JASIMUDDIN, "Curiosity, Proactive Personality, Organizational Culture and Work Engagement in the Aviation Industry in the UAE: A moderated-mediation model", Journal of General Management, 2025, vol. 50, no. 2, pp. 150-163 | JASIMUDDIN Sajjad |
Journal article |
| RONG,, C., M. S. SIAL,, S. JASIMUDDIN, F. SACI,, J. Z. ZHANG, , "AI Adoption in the Finance Sector of a Developing Economy: The Mediating Role of Perceived Trust", Journal of Organizational and End User Computing, 2025, vol. 37, no. 1, pp. 1-29 | JASIMUDDIN Sajjad |
Journal article |
| ISHAK, N.A.,, I. N. A., S. JASIMUDDIN, M. Z. ISLAM, W. A. H. SUMARDI, "What makes employees apply knowledge? A hybrid analytical approach in predicting knowledge application behaviour", International Journal of Manpower, 2025 | JASIMUDDIN Sajjad |
Journal article |
| JASIMUDDIN, S., N. CONNELL, J. H. KLEIN, J. ZHANG, "Understanding Chief Knowledge Officer Role: A Myth or Reality 鈥� Empirical Evidence from a Knowledge-Intensive Firm", Journal of Information & Knowledge Management , 2025 | JASIMUDDIN Sajjad |
Journal article |
| SINGH, N., N., P. K. PANIGRAHI, P.K., Z. ZHANG, Z., S. JASIMUDDIN, "Cyber-Physical Systems: A Bibliometric Analysis of Literature", Journal of Intelligent Manufacturing, 2025, vol. 36, pp. 2335鈥�2371 | JASIMUDDIN Sajjad |
Journal article |
| BARBAT, V., G. BARBAT, D. BILLON - "FONDATION SOCI脡TE G脡N脡RALE. 脡valuer et valoriser l鈥檌mpact social d鈥檜ne fondation d鈥檈ntreprise" - 2025, CCMP, Paris, France | BARBAT Guillaume BILLON Dominique BARBAT Val茅rie |
Case Study |
| DANGLADE, J.-P., J. VOLPERT - "Vinted quand l'occasion fait le larron" - 2025, CCMP, Paris, France | DANGLADE Jean-Philippe VOLPERT Johanna |
Case Study |
| VOLPERT, J. - "Aya Nakamura : une success story 脿 la fran莽aise" - 2025, CCMP, Paris | VOLPERT Johanna |
Case Study |
| VOLPERT, J. - "La Vie : le bon go没t des prot茅ines v茅g茅tales" - 2025, CCMP, Paris | VOLPERT Johanna |
Case Study |